Seize Current Market Opportunities
July 24 Industry Update

Jason Loft PROTRADE United

Written By
Jason Loft

Managing Director – PROTRADE United

Although buoyant, 2024 is proving to be a challenging time for some trades and construction businesses. Currently our industry is experiencing a mixed bag of fortunes, with a handful of sectors booming while others plateau. Construction costs continue to rise, however at a slower pace than we experienced in 2022/23.  At PROTRADE United, we believe every market challenge provides an opportunity to better support customers, improve efficiency and ultimately elevate the trades and construction industry.

ANZ Trades and Construction Industry Update Outlook
ANZ Trades and Construction Industry Update Outlook

July 2024 Industry Update

July 2024 Industry Update

 

Why Are We Currently Experiencing Market Challenges?

Global Economic Factors:

Global events often indirectly impact the Australian and New Zealand trades and construction industry. Political unrest and, unfortunately, war create a domino effect internationally, impacting supply chain distribution. When you add rising living costs and interest rate fluctuations, you have the perfect storm. Clearly this has impacted housing affordability and construction activity, creating uncertainty for some consumers.

Regulatory Burden:

Complex and often changing regulations can be costly and time-consuming to navigate, hindering project timelines and profitability. For many business owners and project managers, it will often feel like a battle with ‘red tape’ policy, just to complete scheduled projects.

Skills Shortages:

The persistent lack of skilled tradespeople continues to drive up labour costs making it difficult to meet project demands. Although skilled migration will provide some support. Our future construction pipeline indicates we are falling more than 90,000 trade workers short of requirements.

Increase Competition:

A reduction in building approvals naturally decreases the supply. Fewer approvals lead to a smaller pool of new buildings entering our markets. This limits the available project pool for builders and contractors. In some cases, pivoting to renovation and existing work becomes a necessity. As a result, market competition increases, with more businesses quoting on each job or project.

Where are the Best Opportunities for Trades and Construction Businesses?

Technology:

Embracing technologies like AI, Building Information Processing (BIM), Internet of Things (IoT) and drones can improve efficiency and considerably decrease operational costs. When technology is implemented correctly output increases along with gross profit margin. For industry leaders, innovation through technology is now a core practice and critical for creating a compelling market point of difference.

Sustainability Focus:

The growing demand for sustainable buildings presents opportunities for trades that offer eco-friendly solutions. As we shift towards environmentally friendly practices, increases in government funding and support have become a reality. Consumers are also encouraging eco-friendly materials when provided a choice, supporting a reduction in greenhouse gas emissions that can combat climate change.

Infrastructure Investment:

Government spending on infrastructure projects creates a steady pipeline of work for many trades and construction companies. Below is a snap shot of major approved projects across Australian and New Zealand, according to ConsultANZ.

Top 3 Australia’s Major Infrastructure

1. The Suburban Rail Loop (VIC $125 Billion)
2. Melbourne to Brisbane Inland Rail (National, $31 Billion)
3. Sydney Metro (NSW, $25 Billion)

Top 3 New Zealand’s Major Infrastructure Projects

1. City Rail Link (Auckland $5.493 Billion NZD)
2. East West Link (Auckland $1.85 Billion NZD)
3. Otaki to North of Levin, New Highway (Otaki, North Island $1.5 Billion)

Additional opportunities will certainly be created with a projected $7.1 Billion allocated for Queensland venue infrastructure, leading into 2032 Olympic Games.

Modular Construction:

This trend is gaining traction, offering potential for faster and more efficient building processes. We are now witnessing high-end modular homes and buildings being designed with top-tier materials and extravagant finishes competing with traditional high-end constructions.

Workforce Development:

Investing in employee training and development will help address skills shortages and build high-performing teams. It all starts at grass roots; this means encouraging more apprentices to commence and complete their trades. Businesses play a vital role in ensuring workplace environments encourage learning and develop quality future trades professionals.

Jason Loft PROTRADE United

Written By
Jason Loft

Managing Director – PROTRADE United

Article Continues

Who are PROTRADE United?

Australia and New Zealand’s #1 Business Coaching and Advisory Organisation, dedicated to the Trades and Construction Industry. With over 20 years of practical experience, we have a proven track record of helping more than 3900 business owners gain greater clarity, consistency and choice.

Are you next?

Who are PROTRADE United?

Australia and New Zealand’s #1 Business Coaching and Advisory Organisation, dedicated to the Trades and Construction Industry. With over 20 years of practical experience, we have a proven track record of helping more than 3900 business owners gain greater clarity, consistency and choice.

Are you next?

Article Continues

How Do Trades Businesses Maximise Our Current Market Opportunities?

Business Process Improvement:

Streamlining operations, implementing efficient project management systems, and leveraging technology will enhance productivity and profitability. An opportunity to improve key processes begins with documenting all key communication touch points. A customer experience process can easily be developed through identifying creative ways to improve your overall customer journey, delivering memorable outcomes.

Targeted Marketing:

Developing a focused marketing strategy to reach specific market segments will help secure new business with your desired demographic. At PROTRADE United we recommend focusing on jobs/projects that will deliver on the 6 P’s.

1. Each job/project is consistently Profitable at the required margin
2. Work is Pleasurable, you and your team enjoy it doing it!
3. Jobs are Productive from commencement through to handover
4. Your ideal customer acts as a silent Partner, referring and recommending your business
5. There is a clear Pathway to key decision makers
6. The customer is willing to follow your Processes (for example payment terms).

Training and Upskilling:

Upgrading technical skills is a proactive way to develop project capabilities and increase productivity. By investing in soft skills such as business and leadership training you empower employee confidence, ideally improving staff retention. We recommend using a specific tradie business coach, one that has extensive experience working with trades and construction businesses.

Strong Industry Relationships:

Building a solid network of partners and subcontractors can provide access to resources, expertise, and potential collaborations. Commonly known as building your ecosystem. You can read more about the power of ecosystems from our partners, AroFlo. Keep in mind that a solid network will often create a solid net worth. We encourage business owners to allocate time each month to grow and nurture quality relationships. Strong networks take time to build but generally provide crucial support when most needed.

In summary, we believe having greater awareness around current market challenges is important. However, focusing energy and resources on maximising market opportunities will create excellent resilience to external economic conditions. If you would like practical guidance on how to innovate and elevate your trade business, simply connect with our team today.

How Do Trades Businesses Maximise Our Current Market Opportunities?

Business Process Improvement:

Streamlining operations, implementing efficient project management systems, and leveraging technology will enhance productivity and profitability. An opportunity to improve key processes begins with documenting all key communication touch points. A customer experience process can easily be developed through identifying creative ways to improve your overall customer journey, delivering memorable outcomes.

Targeted Marketing:

Developing a focused marketing strategy to reach specific market segments will help secure new business with your desired demographic. At PROTRADE United we recommend focusing on jobs/projects that will deliver on the 6 P’s.

1. Each job/project is consistently Profitable at the required margin
2. Work is Pleasurable, you and your team enjoy it doing it!
3. Jobs are Productive from commencement through to handover
4. Your ideal customer acts as a silent Partner, referring and recommending your business
5. There is a clear Pathway to key decision makers
6. The customer is willing to follow your Processes (for example payment terms).

Training and Upskilling:

Upgrading technical skills is a proactive way to develop project capabilities and increase productivity. By investing in soft skills such as business and leadership training you empower employee confidence, ideally improving staff retention. We recommend using a specific tradie business coach, one that has extensive experience working with trades and construction businesses.

Strong Industry Relationships:

Building a solid network of partners and subcontractors can provide access to resources, expertise, and potential collaborations. Commonly known as building your ecosystem. You can read more about the power of ecosystems from our partners, AroFlo. Keep in mind that a solid network will often create a solid net worth. We encourage business owners to allocate time each month to grow and nurture quality relationships. Strong networks take time to build but generally provide crucial support when most needed.

In summary, we believe having greater awareness around current market challenges is important. However, focusing energy and resources on maximising market opportunities will create excellent resilience to external economic conditions. If you would like practical guidance on how to innovate and elevate your trade business, simply connect with our team today.

What you’ll get in the complimentary 60 min session

Diagnostic Tool

Use a powerful diagnostic business tool, to understand the current reality

Identify the Obstacles

Uncover the obstacles that may be holding you back from more profits, time and freedom

Action Plan

Craft a realistic action plan to produce results in the next 6-12 months

Recommendations

Gain recommendations specifically designed for trades and construction businesses operating in Australia & New Zealand

Let’s Hit the Ground Running with a Business Performance Session
Would you like to gain greater clarity and consistency in your trades business? Book a complimentary ‘Business Performance Session´ with a trades business specialist and uncover what may be holding your business back.