Written By
Jason Loft
Managing Director – PROTRADE United
Written By
Jason Loft
Managing Director – PROTRADE United
This month, our PROTRADE United community has been busy preparing for the much-anticipated 9th Annual Gala Awards Dinner, which is now part of our newly established National Innovation Conference. This prestigious event will celebrate and recognise the exceptional trades and construction businesses from across Australia and New Zealand, highlighting the industry’s commitment to professionalism and excellence.
AH Fencing – 2023 Business of the Year Award Winner
AH Fencing – 2023 Business of the Year Award Winner
Nominations for awards were selected in July, with each nominee required to submit an application for assessment and judging. On Friday, 30th August 2024, 100 nominees will feature across ten esteemed award categories. Guests from both countries will unite in Brisbane to acknowledge the remarkable achievements from across our industry.
Below are the Award Categories up for grabs, along with their entry criteria:
• All-encompassing overall supreme business
• Culture has been created in the business, systemised, vision is clear
• Application of constant and never-ending improvement
• Consistency in training, meeting rhythms
• Growth in terms of revenue and/or profit
• Results exceed industry benchmarks
• Freedom has been created to enjoy life outside of the business also
• All areas of the business are achieving results
• A great contributor back to the PROTRADE United community
• Open to coaching and new ideas and consistently applying their learning in the workplace
• Growth in revenue and net profit
• Have possibly overcome some major challenge or setback
• There is a clear difference in what their business ‘looks like’ today compared to 12-months ago
• Shown determination, perseverance and character through adversity over the journey
• Told their ‘whole’ truth and transformed as a result
• Taken steps to improve personally, and implemented key actions during program to improve circumstances
• Open to new concepts, and ready to be coachable
• Taking on and implementing strategies discussed in sessions
• Proactively seeks out ways to improve themselves and their business
• Proactively connect with their coach to seek continual improvement – personally and in their business
Written By
Jason Loft
Managing Director – PROTRADE United
Australia and New Zealand’s #1 Business Coaching and Advisory Organisation, dedicated to the Trades and Construction Industry. With over 20 years of practical experience, we have a proven track record of helping more than 3900 business owners gain greater clarity, consistency and choice.
Australia and New Zealand’s #1 Business Coaching and Advisory Organisation, dedicated to the Trades and Construction Industry. With over 20 years of practical experience, we have a proven track record of helping more than 3900 business owners gain greater clarity, consistency and choice.
• Continually looking for ways to serve their customers better
• They challenge their industry standards and the status quo – to be a leader in their field. They have examples to demonstrate this
• Utilise technology to streamline systems and processes
• Drive change and continual improvement through training & development
• They are hungry for learning
• They empower their team and look for ways to improve continually – both themselves and their team
• They add value to the business where they are employed and are a key part of the leadership team
• They are active contributors in the Leadership Mastery program
• Lead their field in levels of customer service, and have examples and testimonials to give evidence
• Have high levels of repeat business and referrals
• The business owner leads by the example
• They are ‘different’ in what they provide for their customers
• Has a great team culture – through solid core values, with minimal turnover of employees
• They implement regular training and development for their team
• The business owner can step away from the business (for at least 1-week) and it stays ‘whole and complete’
• The owner understands that their team are critical to business success
• There is evidence of the above
• Business Builder or Accelerator participant
• The business is less than 5-years in operation
• Open and coachable
• Implements the key concepts of their program with evidence of this though results produced
• As a Business Owner, they make a significant difference across their community
• This Award demonstrates that there is more to business than just take-home profits
• They give personally and make a great impact helping others progress with no expectation of return
• Through dedicated support their community has made considerable progress because of them.
We eagerly anticipate a memorable evening that will showcase the inspiring accomplishments from across our community. A significant occasion only made possible with support of quality sponsors, partners, PROTRADE United team members and valued clients. We look forward to celebrating the exceptional talents and success stories, stay tuned as finalist and winners are announced!
The fourth P is that the dream customer is a silent partner in your business. And what I mean by that is they’re happy to refer people to you. It’s almost like they want you to succeed as much as you want to succeed. They want to refer people to you because of the experience they’ve had with your business.
The fifth P is that there’s a pathway of least resistance to the decision-maker. When working with the ‘mum & dad’ or the consumer market is quite simple because you can easily talk to the decision-maker who’s paying you. As the projects get larger and the organisations that you work with get more complex, e.g.: a tender process, there is less of a clear and simple pathway to the decision-maker. It becomes complex to talk to who’s making the decisions, and work through any pricing objections or challenges. So that pathway becomes important to consider.
And last and by no means least, the dream customer is prepared to follow the sales process that you have created. This is why having a sales process is so important. When you explain to the customer your process, they are happy to follow along. People love to be led if they have confidence in the leader, and sales is a leadership process. Yet, if you’ve got someone who challenges the process, and wants to do things their way, I’m going to suggest that you will know soon that they’re not a fit as a dream customer.
So, there we have it, the Six Ps that you can use around designing and creating the dream customer. All the best, and if you would like some help in even clarifying the dream customer for your business, please connect with the team at PROTRADE United.
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