Written By
Jason Loft
Managing Director – PROTRADE United
Written By
Jason Loft
Managing Director – PROTRADE United
Although buoyant, 2024 is proving to be a challenging time for some trades and construction businesses. Currently our industry is experiencing a mixed bag of fortunes, with a handful of sectors booming while others plateau. Construction costs continue to rise, however at a slower pace than we experienced in 2022/23. At PROTRADE United, we believe every market challenge provides an opportunity to better support customers, improve efficiency and ultimately elevate the trades and construction industry.
July 2024 Industry Update
July 2024 Industry Update
Global events often indirectly impact the Australian and New Zealand trades and construction industry. Political unrest and, unfortunately, war create a domino effect internationally, impacting supply chain distribution. When you add rising living costs and interest rate fluctuations, you have the perfect storm. Clearly this has impacted housing affordability and construction activity, creating uncertainty for some consumers.
Complex and often changing regulations can be costly and time-consuming to navigate, hindering project timelines and profitability. For many business owners and project managers, it will often feel like a battle with ‘red tape’ policy, just to complete scheduled projects.
The persistent lack of skilled tradespeople continues to drive up labour costs making it difficult to meet project demands. Although skilled migration will provide some support. Our future construction pipeline indicates we are falling more than 90,000 trade workers short of requirements.
A reduction in building approvals naturally decreases the supply. Fewer approvals lead to a smaller pool of new buildings entering our markets. This limits the available project pool for builders and contractors. In some cases, pivoting to renovation and existing work becomes a necessity. As a result, market competition increases, with more businesses quoting on each job or project.
Embracing technologies like AI, Building Information Processing (BIM), Internet of Things (IoT) and drones can improve efficiency and considerably decrease operational costs. When technology is implemented correctly output increases along with gross profit margin. For industry leaders, innovation through technology is now a core practice and critical for creating a compelling market point of difference.
The growing demand for sustainable buildings presents opportunities for trades that offer eco-friendly solutions. As we shift towards environmentally friendly practices, increases in government funding and support have become a reality. Consumers are also encouraging eco-friendly materials when provided a choice, supporting a reduction in greenhouse gas emissions that can combat climate change.
Government spending on infrastructure projects creates a steady pipeline of work for many trades and construction companies. Below is a snap shot of major approved projects across Australian and New Zealand, according to ConsultANZ.
Top 3 Australia’s Major Infrastructure
1. The Suburban Rail Loop (VIC $125 Billion)
2. Melbourne to Brisbane Inland Rail (National, $31 Billion)
3. Sydney Metro (NSW, $25 Billion)
Top 3 New Zealand’s Major Infrastructure Projects
1. City Rail Link (Auckland $5.493 Billion NZD)
2. East West Link (Auckland $1.85 Billion NZD)
3. Otaki to North of Levin, New Highway (Otaki, North Island $1.5 Billion)
Additional opportunities will certainly be created with a projected $7.1 Billion allocated for Queensland venue infrastructure, leading into 2032 Olympic Games.
This trend is gaining traction, offering potential for faster and more efficient building processes. We are now witnessing high-end modular homes and buildings being designed with top-tier materials and extravagant finishes competing with traditional high-end constructions.
Investing in employee training and development will help address skills shortages and build high-performing teams. It all starts at grass roots; this means encouraging more apprentices to commence and complete their trades. Businesses play a vital role in ensuring workplace environments encourage learning and develop quality future trades professionals.
Written By
Jason Loft
Managing Director – PROTRADE United
Australia and New Zealand’s #1 Business Coaching and Advisory Organisation, dedicated to the Trades and Construction Industry. With over 20 years of practical experience, we have a proven track record of helping more than 3900 business owners gain greater clarity, consistency and choice.
Australia and New Zealand’s #1 Business Coaching and Advisory Organisation, dedicated to the Trades and Construction Industry. With over 20 years of practical experience, we have a proven track record of helping more than 3900 business owners gain greater clarity, consistency and choice.
Streamlining operations, implementing efficient project management systems, and leveraging technology will enhance productivity and profitability. An opportunity to improve key processes begins with documenting all key communication touch points. A customer experience process can easily be developed through identifying creative ways to improve your overall customer journey, delivering memorable outcomes.
Developing a focused marketing strategy to reach specific market segments will help secure new business with your desired demographic. At PROTRADE United we recommend focusing on jobs/projects that will deliver on the 6 P’s.
1. Each job/project is consistently Profitable at the required margin
2. Work is Pleasurable, you and your team enjoy it doing it!
3. Jobs are Productive from commencement through to handover
4. Your ideal customer acts as a silent Partner, referring and recommending your business
5. There is a clear Pathway to key decision makers
6. The customer is willing to follow your Processes (for example payment terms).
Upgrading technical skills is a proactive way to develop project capabilities and increase productivity. By investing in soft skills such as business and leadership training you empower employee confidence, ideally improving staff retention. We recommend using a specific tradie business coach, one that has extensive experience working with trades and construction businesses.
Building a solid network of partners and subcontractors can provide access to resources, expertise, and potential collaborations. Commonly known as building your ecosystem. You can read more about the power of ecosystems from our partners, AroFlo. Keep in mind that a solid network will often create a solid net worth. We encourage business owners to allocate time each month to grow and nurture quality relationships. Strong networks take time to build but generally provide crucial support when most needed.
In summary, we believe having greater awareness around current market challenges is important. However, focusing energy and resources on maximising market opportunities will create excellent resilience to external economic conditions. If you would like practical guidance on how to innovate and elevate your trade business, simply connect with our team today.
Streamlining operations, implementing efficient project management systems, and leveraging technology will enhance productivity and profitability. An opportunity to improve key processes begins with documenting all key communication touch points. A customer experience process can easily be developed through identifying creative ways to improve your overall customer journey, delivering memorable outcomes.
Developing a focused marketing strategy to reach specific market segments will help secure new business with your desired demographic. At PROTRADE United we recommend focusing on jobs/projects that will deliver on the 6 P’s.
1. Each job/project is consistently Profitable at the required margin
2. Work is Pleasurable, you and your team enjoy it doing it!
3. Jobs are Productive from commencement through to handover
4. Your ideal customer acts as a silent Partner, referring and recommending your business
5. There is a clear Pathway to key decision makers
6. The customer is willing to follow your Processes (for example payment terms).
Upgrading technical skills is a proactive way to develop project capabilities and increase productivity. By investing in soft skills such as business and leadership training you empower employee confidence, ideally improving staff retention. We recommend using a specific tradie business coach, one that has extensive experience working with trades and construction businesses.
Building a solid network of partners and subcontractors can provide access to resources, expertise, and potential collaborations. Commonly known as building your ecosystem. You can read more about the power of ecosystems from our partners, AroFlo. Keep in mind that a solid network will often create a solid net worth. We encourage business owners to allocate time each month to grow and nurture quality relationships. Strong networks take time to build but generally provide crucial support when most needed.
In summary, we believe having greater awareness around current market challenges is important. However, focusing energy and resources on maximising market opportunities will create excellent resilience to external economic conditions. If you would like practical guidance on how to innovate and elevate your trade business, simply connect with our team today.
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